As the year draws to a close and the festive spirit fills the air, Maltina is inviting Nigerians to slow down, savour the moments that matter, and truly “Live the Season.” This year, the leading malt brand brings the magic of Christmas to life with breathtaking light installations and festive experiences across three major cities: Lagos, Abuja, and Ibadan.
From November 30th to December 4th, streets in these cities will shine like a thousand stars as Maltina illuminates Christmas, spreading joy, colour, and holiday cheer. The lights first dazzle the nation’s capital, Abuja, and Lagos on November 30th, before bringing warmth and sparkle to the historic city of Ibadan on December 4th.
Beloved personalities will also join the celebrations to amplify the festive cheer. Tomike Adeoye and Priscilla Mkambala will grace Lagos with their charm, while Wumi Toriola will light up Abuja with humour and authenticity. In Ibadan, Bukunmi Adeaga-Ilori (Kiekie) and Woli Agba will usher in the festivities with elegance and laughter.
Speaking on the significance of the initiative, Elohor Olumide-Awe, Portfolio Manager, Non-Alcoholic Drinks, Nigerian Breweries Plc, said, “The festive season is a time to slow down, reconnect, and celebrate the moments that truly matter. The ‘Live the Season’ celebration is more than lights; it’s an invitation to choose happiness deliberately, spend time with loved ones, and create memories that last a lifetime. In a year of challenges, this initiative brings warmth, hope, and the spark of festivity back into the heart of our communities.”
Designed in collaboration with state governments, “Live the Season” encourages families, friends, and communities to come together, celebrate, and reconnect in beautifully illuminated public spaces.
Maltina also invites everyone to take selfies or group photos at the installations, share their favourite moments online, and tag @Maltina with the hashtag #LivetheseasonwithMaltina for a chance to win tickets to the Flytime Fest Concerts in Lagos, Legendary Christmas Concert in Ibadan and PH, Davido 5ive Tour Concert in Abuja, and the Tropical Wonderland in Eko Hotel and Suites.
As the lights shine across Lagos, Abuja, and Ibadan, Maltina continues to inspire joy, happiness, and togetherness—reminding Nigerians to slow down, celebrate, and truly Live the Season.
